Reflections from the studio
Writing on identity, typography and visual systems. No smoke — what we learn by doing, told straight.
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JUN 18 20262 MIN[ PROCESS ]
Process notes: what we keep when a project closes
Every project close leaves a useful residue almost nobody files: the discarded decisions, the dead ends, the version threes. This is what we keep, and why.
READ- MAY 14 20262 MIN[ TYPOGRAPHY ]Typography as a system: choosing type that holds up
A digital identity doesn't rest on a logo — it rests on well-chosen type and three rules anyone can apply without calling us. This is how we approach it at the studio.
- FEB 26 20261 MIN[ APUNTES ]Una identidad no es un logo[ ES ] Only available in Spanish
Publicado primero en LinkedIn: por qué seguimos empezando cada proyecto de marca explicando lo que un logo no puede hacer. Recogido aquí con algo más de contexto.
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