Healthcare · awareness campaign
2021
Ribera Salud
In the middle of the pandemic, the Ribera healthcare group wanted to explain hand hygiene to children without falling back on the usual clinical poster.
A real campaign, made from the inside out: visual storytelling, illustration and final art for the comic, produced as part of Ribera Salud's communications team.
Ribera Salud
A one-minute comic for a lifelong habit.
Healthcare · awareness campaign
2021
A real campaign, made from the inside out: visual storytelling, illustration and final art for the comic, produced as part of Ribera Salud's communications team.
Challenge
The occasion: World Hand Hygiene Day 2021. The format had to fit the real life of a paediatric clinic — and a child's attention span.
Strategy
A habit isn't imposed — it's told.
The strategy was emotional before informative: instead of listing washing steps, the comic gives a reason — the grandmother waiting for her hug. The information comes later, once the reader is already inside the story.
The title does the rest of the work: one minute. A cost even an impatient child can accept, repeated as a promise — to protect you, always.
Identity
The language is classic comics: clear panels, a protagonist at the reader's eye level and a sequence you can follow without reading the speech bubbles. Ink and colour work for the story, not for the style.
System
The piece was built for its reading context: a paediatric clinic, short waiting times and readers of all ages sitting with the child. Few panels, a single thread, an ending that sticks.
It was produced as work of the illustration department within Ribera's communications team, as part of the World Hand Hygiene Day campaign.
Applications
The comic reached the paediatric clinics of the entire Ribera group network, timed to World Hand Hygiene Day 2021 — a campaign documented by the client's own press.
Outcome
The comic was distributed across the paediatric clinics of the entire Ribera network for World Hand Hygiene Day, 5 May 2021, and the group's own press covered the campaign. Behance also records a third place in a national illustration competition.